Quick Answer
What is Tuju? Tuju is a Fine Dining in Sao Paulo, Brazil, specialising in Brazilian Modern. Founded in 2013.
Where? Rua Fradique Coutinho 1248, Sao Paulo 05416, Brazil
When? 7:00 PM – 11:00 PM (Tue-Sat)
How much? 200-350 USD per person.
Chef: Ivan Rocha
Awards: 1 Michelin Star — World Best 50
Signature: Tasting Menu, Amazon, Seasonal
Worth it? Yes – rated 4.8/5.0 by 137+ diners.
Introduction to Tuju Sao Paulo
Tuju stands as one of Sao Paulo’s most celebrated Brazilian Modern establishments in Brazil. Founded in 2013 and led by Chef Ivan Rocha, the restaurant has earned its place among the world’s finest dining destinations.
With 1 Michelin Star and recognition as World Best 50, Tuju represents the pinnacle of Brazilian Modern. The kitchen has built a loyal following for its authentic approach to traditional Brazilian Modern.
Unlike tourist-focused venues, Tuju is a favourite among locals who appreciate genuine flavour. The service reflects the true spirit of Brazil hospitality.
Key Facts
Name: Tuju
Type: Fine Dining
Cuisine: Brazilian Modern
Founded: 2013
Chef: Ivan Rocha
Awards: 1 Michelin Star
Recognition: World Best 50
Location: Sao Paulo, Brazil
Address: Rua Fradique Coutinho 1248, Sao Paulo 05416, Brazil
Hours: 7:00 PM – 11:00 PM (Tue-Sat)
Price: 200-350 USD
Rating: 4.8/5.0 (137+ reviews)
Did You Know?
Tuju holds 1 Michelin Star and is recognised as World Best 50. Chef Ivan Rocha leads the kitchen to worldwide acclaim, specialising in Tasting Menu, Amazon, Seasonal.
History and Heritage
Every iconic restaurant carries a story. Tuju is no exception. Founded in 2013, its journey reflects the broader culinary evolution of Brazilian Modern in Brazil — a tradition shaped by generations of cooks who refused to let technique slip.
Under Chef Ivan Rocha, the restaurant has become a gathering point for locals who value consistency over novelty. In a city where trends come and go, Tuju has remained steadfast.
The Chef Behind Tuju
Chef Ivan Rocha is one of the most respected figures in Brazilian Modern. Known for Tasting Menu, Amazon, Seasonal, Ivan Rocha has led Tuju to earn 1 Michelin Star and recognition as World Best 50. The kitchen reflects Ivan Rocha’s philosophy: respect tradition, embrace seasonality, and never compromise on quality.
Signature Ingredients
The kitchen at Tuju sources ingredients with care. Key elements include Amazon Ingredients, Brazilian Fruits, Herbs. These are selected seasonally, ensuring that every plate reflects the freshest possible produce available.
Signature Dishes
Tasting Menu
The signature dish of Tuju, prepared with authentic Brazilian Modern technique. A must-try for first-time visitors.
Amazon
A traditional Brazilian Modern specialty, executed with skill and care. Perfect for authentic flavours of Brazil.
Seasonal
A chef favourite that regulars return for time and time again.
Menu and Prices
| Dish | Price | Notes |
|---|---|---|
| Tasting Menu | 200-350 USD | Signature |
| Amazon | 200-350 USD | Traditional |
| Seasonal | 200-350 USD | Chef’s choice |
Seasonal Menu
Tuju follows the seasons. Spring features fresh vegetables and light seafood. Summer brings tomatoes, berries and grilled dishes. Autumn highlights game, mushrooms and truffle. Winter focuses on slow-cooked comfort dishes and root vegetables.
Wine Pairing Recommendations
The sommelier at Tuju recommends pairing Brazilian Modern dishes with regional wines. For lighter courses, try a crisp white. For richer mains, a bold red works best. Champagne or sake (depending on cuisine) can elevate the tasting menu.
Photo Gallery
Location and Hours
Address: Rua Fradique Coutinho 1248, Sao Paulo 05416, Brazil
Hours: 7:00 PM – 11:00 PM (Tue-Sat)
Price range: 200-350 USD
Rating: 4.8/5.0
Reservation Guide
Booking at Tuju requires advance planning. Reserve 2-3 months ahead for dinner. Online booking opens on the first of each month. Cancellations are common — check 48 hours before your desired date.
Visiting Tips
Arrive on time. Dress smart elegant. Allow 3-4 hours for the full tasting menu. Inform the restaurant of dietary requirements when booking. Wine pairing strongly recommended.
Cultural Context
Brazilian Modern plays a central role in Brazil’s cultural identity. Tuju represents the modern evolution of these traditions, blending history with innovation. Dining here is both a gastronomic and cultural experience.
FAQ
Does Tuju require a reservation?
Yes, reservations are essential and often need to be made 2-3 months in advance.
What is the price range?
Approximately 200-350 USD per person, excluding wine.
Who is the chef?
Chef Ivan Rocha, known for Tasting Menu, Amazon, Seasonal.
How many Michelin stars?
Tuju holds 1 Michelin Star.
When was it founded?
2013.
Dress code?
Smart elegant. Jackets recommended for gentlemen.
Vegetarian options?
Available on request but must be specified when booking.
Can I take photos?
Food photos permitted. Ask before photographing other guests.
Best time to visit?
Lunch service is quieter. Dinner more atmospheric.
How long is the meal?
3-4 hours for the full tasting menu.
Parking available?
Valet or nearby public parking. Public transport recommended.
Special occasions?
Yes, mention birthdays or anniversaries when booking.
Wine pairing available?
Yes, wine pairing is available and recommended.
Children welcome?
Most fine dining venues welcome children over 12. Check when booking.
Accessibility?
Most venues are wheelchair accessible. Confirm when booking.
Final Verdict